Author: Angelou Economics

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?http://www.entrepreneur.com/article/77408

Five steps to establishing a credible online presence for your small business.http://www.entrepreneur.com/article/217815

What users want is not what companies give them.http://www.businessinsider.com/why-everything-advertisers-are-doing-on-facebook-is-wrong-2012-4

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.http://www.entrepreneur.com/article/217345

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.http://www.entrepreneur.com/blog/223294

Market Surveys definition from Entrepreneur’s small business encyclopedia.http://www.entrepreneur.com/encyclopedia/term/82440.html

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.http://www.entrepreneur.com/article/223172

In public relations and content marketing, who you hitch your wagon to matters. Here’s how you can generate interest in your company without degrading…http://www.entrepreneur.com/blog/220642

I was sitting in the room at Adobe’s Digital Marketing Summit in Salt Lake City a few weeks back, when the obvious hit me. Marketers are finally going to have no choice but to use technology to survive the day to day management of the message and the medium.http://www.forbes.com/sites/davidcooperstein/2012/04/03/why-marketers-have-no-choice-but-to-adopt-marketing-technology/

Understanding cultural differences is becoming more important in the increasingly global economy. Consider this advice when seeking out new business.http://www.entrepreneur.com/article/223491