Category: News

Social media is a powerful marketing tool. But how do you control your message once it goes viral and is in the hands of the public?http://www.ssireview.org/articles/entry/buzz_control

TED Talks Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.http://www.ted.com/talks/lang/en/johanna_blakley_social_media_and_the_end_of_gender.html

A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and fail to create two-way communication – what’s the point? You’re simply using social media as an advertising […]http://www.forbes.com/sites/ilyapozin/2012/03/16/how-to-make-social-media-work-for-your-business/

Marketing professor Praveen Kopalle explains the challenging dynamics of newspaper pay walls.http://www.tuck.dartmouth.edu/news/articles/pricing-the-news/

TED Talks Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing.html

Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller.http://www.tuck.dartmouth.edu/news/articles/putting-the-brand-back-together/

New research shows company-sponsored online communities can pay off quickly.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=23377

U-M marketing professor discusses the reasons University of Michigan Marketing professor Aradhna Krishna talks about the reasons that led to Borders failure and bankruptcy.http://ns.umich.edu/new/multimedia/audio/10334-why-did-borders-fail

Smaller companies that don’t get much news coverage can bridge the information gap with investors by tweeting, according to a study by Ross professors.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=20402

“The number-one mistake marketers make in a recession is losing discipline,” says Ross’ Christie Nordhielm.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=19579