Category: News

The University of Michigan Business School’s news and information resources including resources from national news organizations, University press releases, Business School publications, and a media press kit.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=19341

New research can help guide franchisors on where and when to open or close stores.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=20138

The modern consumer faces a marketplace jammed with hundreds of thousands of products. Companies bombard the buyer from every angle in an effort to stand out, capture market share, and establish brand loyalty. Efforts range from the traditional to the viral to the outrageous.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=18570

The new price of doing well is doing good, says Havas Global CEO David JonesAvrs-4kI2ts

This Friday, Facebook is reformatting all business brand pages to its new Timeline layout, a move that will impact every business with a Facebook account, from international conglomerates to mom-and-pop shops. “Brands cannot survive on Timeline the way they did on the original Facebook layout. http://www.forbes.com/sites/larissafaw/2012/03/29/what-every-business-needs-to-know-about-facebooks-new-timeline/

Yes, Average Joes can still compete online — but not if they keep overlooking 3 of the most basic strategies for making their web presence visible and attractive.http://www.forbes.com/sites/theyec/2012/04/11/3-ways-to-stand-out-and-sell-more-than-your-web-competition/

Startup Bookrenter has rebranded itself as Rafter, a content platform company for colleges and universities. The company started out as an online book rental service competing with the likes of Chegg but now offers a cloud-based platform for college administrators, professors and students to access and manage digital and physical content.http://www.forbes.com/sites/tomiogeron/2012/02/28/bookrenter-becomes-rafter-a-content-platform-for-colleges/

What will marketing look like in 2015? Will marketers still be obsessing over social media or will the game have moved on, and if so to what?http://www.forbes.com/sites/haydnshaughnessy/2012/04/12/marketing-2015-be-surprised-be-very-surprised/

2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business. But social media too still has room to surprise. Talking with a group of people recently including Lloyd Armbrust at OwnLocal and Tom Smith of Global Web Index (and […]http://www.forbes.com/sites/haydnshaughnessy/2011/12/20/4-megatrends-in-social-media-and-social-business/

To promote the upcoming Alien prequel, marketers have created a website for Weyland Industries, the mega-corporation that has a central role in the plot….http://www.entrepreneur.com/blog/223271