Dan Cobley: What physics taught me about marketing

TED Talks Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing.html