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2018 07

The Unsurprisingly Massive Economic Impact of Football in the US | AngelouEconomics

Written By:  Maurice Ondoy Project Contributor at AngelouEconomics | Have you ever wondered what is the Economic Impact of Football in the United States?

Football is one of America’s favorite sports that has been played for decades and is a national conversational topic.  Additionally, 60% of surveyed Americans are self-identified professional football fans and football is considered USA’s most popular sport.   It brings together families, friends, and co-workers and is heavily engrained into American culture.  Football is a lifetime recreational opportunity for millions people ranging from parents taking kids to games to the NFL.  

The impact of football is not isolated to the professional level. Football creates millions of jobs (directly and indirectly) and generates millions of dollars in total economic activity. Moreover, football has been strengthening economic development opportunities and generating revenues for local communities and schools. 

Here is a summary of the economic impacts of just last year’s Super Bowl 52 (SBLII) held in Minneapolis St. Paul (MSP):

  • SBLII visitors spent an average of $608 per day in MSP.   A typical tourist will spend an average of about $124 per day.
  • Record demand for hotel rooms and record numbers of passengers and planes at MSP all contributed to putting  SBLII amongst the best-performing games for the host community.
  • The new spending and income generated by SBLII resulted in incremental state & local tax receipts of over $32 million.
  • Meeting and convention leads rose 30%.
  • More than $5.5 million was directly invested into the community by the Legacy Fund

This year’s host for 53rd Super Bowl is Atlanta, Georgia.  Super Bowl LIII is scheduled to be played on February 3, 2019, at Mercedes-Benz Stadium.  

FootballHere is a quick look at the process that a city will need to go through to host a Super Bowl:

  • Atlanta won the bid for the game on the fourth ballot. Tampa and Miami were eliminated during the early rounds, and the fourth round came down between Atlanta and New Orleans.
  • Several members of Atlanta’s bid committee said they provided the NFL with a “fully funded” bid that estimates the local cost of hosting Super Bowl LIII at approximately $46 million.
  • Of that total, according to the committee members, $20 million will come from donations that have been pledged by two dozen Atlanta businesses; $16 million from a portion of the Atlanta hotel-motel tax designated for major events; and $10 million from a sales-tax exemption on Super Bowl tickets passed by the Georgia Legislature this year.

Would you like to see your city host a Super Bowl?  Let us know.



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Contact the team at AngelouEconomics about our Economic Impact studies and about our client references including Circuit of the Americas and Austin City Limits Festival.  

About AngelouEconomics:

AngelouEconomics has worked with numerous professional and business associations in building dozens of unique economic impact studies among other types of projects including site selection projects as well as strategic economic development projects. Some projects have examined the effects of statewide policy measures, such as the Texas Bathroom Bill or ban on Sanctuary Cities. Other projects have measured the contribution of member networks in terms of jobs, wages, and total economic output. Like this study for Prospera, a nonprofit organization which specializes in providing bilingual assistance to Hispanic entrepreneurs in Florida. Economic impact studies are effective tools for quantifying and illustrating the value of individual professional and business associations. They are versatile, as they can illustrate the value or impact of a specific policy or quantify the economic contribution of your members to the local, regional, and nationwide economies.

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