In 2018, C3 Presents retained AngelouEconomics to assess the economic contributions of the Voodoo Music + Arts Experience to New Orleans. It has hosted over 2,000 artists and one million attendees since its creation in 2000. Popular artists in 2019 included Guns N’ Roses, Post Malone, Brandi Carlile, The National, Interpol, and more.
Just in 2019, the Voodoo festival brought $56.3 million in economic impact, created or sustained over 620 jobs, and generated $21.1 million in labor income. This results in $218.3 million in total economic output since 2017 – an impressive and significant number. In addition, 2,518 jobs have been generated over the last three years as well. As the festival continues to gain popularity, it’s a safe assumption that the total economic effects will increase alongside it.
Photo source: Shawn Fink
C3 Presents and the Voodoo Festival promote environmental diligence. In 2019, the event:
- Filled 57,398 bottles at hydration stations
- Donated 2,234 pounds of leftover food from catering and food courts
- Diverted 37% of landfill waste
- Donated 300 pounds worth of material to the New Orleans Area Habitat for Humanity
The economic output and environmental efforts as a result of the festival assists in setting C3 Presents and Voodoo apart from other festivals. Together, the Voodoo Music + Arts Experience remains an imperative local event to New Orleans and Orleans Parish.
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AngelouEconomics has worked with numerous professional and business associations in building dozens of unique economic impact studies, as well as site selection projects and strategic economic development projects. Some projects have examined the effects of statewide policy measures, such as the Texas Bathroom Bill or ban on Sanctuary Cities. Other projects have measured the contribution of member networks in terms of jobs, wages, and total economic output. Like this study for Prospera, a nonprofit organization which specializes in providing bilingual assistance to Hispanic entrepreneurs in Florida. Economic impact studies are effective tools for quantifying and illustrating the value of individual professional and business associations.
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