Why Marketers Have No Choice But To Adopt Marketing Technology

I was sitting in the room at Adobe’s Digital Marketing Summit in Salt Lake City a few weeks back, when the obvious hit me. Marketers are finally going to have no choice but to use technology to survive the day to day management of the message and the medium.
http://www.forbes.com/sites/davidcooperstein/2012/04/03/why-marketers-have-no-choice-but-to-adopt-marketing-technology/