The Lollapalooza 2023 project showcased a significant economic boost for Chicago, with a $98 million increase over the previous year, reaching $434 million. Under a new 10-year contract, the festival contributed $9.6 million directly to the Chicago Park District and generated $6.8 million in amusement tax revenue, with approximately 115,000 attendees daily from August 3rd to 6th. Since 2010, Lollapalooza has injected over $2.7 billion into Chicago’s economy and sustained more than 25,000 regional jobs.
AngelouEconomics analyzed the festival’s economic impact, utilizing the IMPLAN model to assess both festival operations and attendee expenditures. With a partnership spanning 14 years, AE’s methodology ensured accurate measurement, accounting for direct, indirect, and induced effects on jobs, labor income, total economic output, and state and local tax revenues.
Moreover, Lollapalooza’s charitable efforts, such as the Arts Education Fund and participation in various community initiatives, further solidified its positive footprint in Chicago. By refurbishing tennis courts in Grant Park and supporting local organizations, the festival contributed to the city’s cultural and social fabric, enhancing its reputation as a responsible corporate citizen.