The purpose of the study was to examine the feasibility of a new Honda dealership franchise in Leander, Texas. To assess the merit of the proposed site, AngelouEconomics investigated the following characteristics of the nearby area: local demographics, local competitors, local auto industry, and community support for the proposed dealership.

The study highlights the fact that the surrounding area is one of the fastest growing places in the nation. Further, it maps all 26 competing auto dealerships within a 15-mile radius of the proposed site. Based on auto market data, AngelouEconomics determined that Honda vehicles are the 3rd most common make, highlighting the Accord and Civic as the most popular models. Finally, the study demonstrates that the surrounding area is prime for economic development, and highlights the support that will be given by local community and political leaders.