Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller.http://www.tuck.dartmouth.edu/news/articles/putting-the-brand-back-together/
"The number-one mistake marketers make in a recession is losing discipline," says Ross' Christie Nordhielm.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=19579