The Mooresville-South Iredell County Chamber of Commerce hired AE in 2005 to develop a Comprehensive Economic Development Plan for the region.
The Mooresville-South Iredell County Chamber of Commerce hired AE in 2005 to develop a Comprehensive Economic Development Plan for the region. Mooresville is located approximately 30 miles from Charlotte and is known as Race City USA. Mooresville is the hometown of some 60 race teams and over 120 NASCAR and motorsports-related teams and suppliers. AE provided the Chamber with a plan for recruiting target industry companies and expanding the businesses currently located in Mooresville. AE also conducted a marketing and branding strategy for the region. Mooresville received a marketing brand and logo, a database of companies from within target industries, and guidance on optimizing the Chamber’s economic development website.
As a result, Mooresville was awarded Lowe’s $100 million corporate campus, intended to employ 8,000 at buildout. The Statesville-Mooresville area also claimed the #1 ranking in Site Selection magazine’s annual Top Micropolitan Area Awards for the second straight year. The Micropolitan Awards honors those communities of 50,000 people or fewer for their ability to secure new and expanded corporate facility projects. In 2005, Iredell County claimed 40 corporate facility projects totaling $350 million in new corporate space.