In 2004, the New Mexico Economic Development Department connected with AngelouEconomics to provide a quantitative snapshot of the state’s current economy. The analysis evaluated trends impacting New Mexico’s strength as a location for high impact businesses and skilled workers. AE also created in-depth profile reports on New Mexico’s six target industries. Each profile examined industry trends, current New Mexico strengths for the industry, and specific niches within each industry that will best fit with the state’s business climate. AE identified the target industries of New Mexico’s national marketing campaign for them to grasp a new audience and use as a drive for state economic development activities.

As a follow-up to this study, AngelouEconomics conducted a web site evaluation of the State’s economic development website. Once the site was reviewed and ranked, AE provided specific recommendations for improving their score and making the site more accessible for site selectors and target industry executives. The State of New Mexico revamped their website based on our recommendations. You can view the State of New Mexico’s new website at: