The firm assisted the City of Round Rock in creating a new marketing message and image aimed at increasing international awareness of the city.
CASE STUDY: Round Rock, Texas
Marketing
Round Rock
Case Study: Round Rock, Texas
The firm assisted the City of Round Rock in creating a new marketing message and image aimed at increasing international awareness of the city. The consulting team developed a marketing strategy highlighting Round Rock’s strengths as a home to some of the most successful businesses and individuals in the U.S. with their campaign, “Success Starts Here.”
Case Studies in Economic Strategy & Development
Case Study: Arlington, Texas
Arlington, Texas, hired AE looking for a change. For years, it was a suburban region with few characteristics to differentiate it from the many other small cities in the shadow of the Dallas / Fort Worth.
Case Study: State of Delaware
The Delaware Economic Development Office (DEDO) began its strategic planning process in July 2010 with the intention of changing the foundation of economic development in the State of Delaware. Concerned with maintaining the economic health of the state, DEDO engaged AngelouEconomics and Development Counsellors International to identify appropriate strategies to enhance Delaware’s economy and position it for the future through the creation of an Economic Development Strategic Plan.
AngelouEconomics helped me define New Mexico’s industry clusters but then went many steps further with a marketing plan, contact lists and assistance is setting up strategic meetings. All in all, an impressive effort. AngelouEconomics is a well-rounded firm that excels in strategic development ranging from marketing plans and cluster analyses to economic impact reports for recruitment.
Rick Homans
President/CEO Tampa Hillsborough Economic Development Corporation
Former Cabinet Secretary of Economic Development, State of New Mexico
