Sterling Acura hired AngelouEconomics to examine the feasibility of a new Honda dealership franchise in Leander, Texas. We investigated local demographics, local competitors, local auto industry, and community support for the proposed dealership.
CASE STUDY: Sterling Acura
Case Study: Sterling Acura
The purpose of the study was to examine the feasibility of a new Honda dealership franchise in Leander, Texas. To assess the merit of the proposed site, AngelouEconomics investigated the following characteristics of the nearby area: local demographics, local competitors, local auto industry, and community support for the proposed dealership.
The study highlights the fact that the surrounding area is one of the fastest growing places in the nation. Further, it maps all 26 competing auto dealerships within a 15-mile radius of the proposed site. Based on auto market data, AngelouEconomics determined that Honda vehicles are the 3rd most common make, highlighting the Accord and Civic as the most popular models. Finally, the study demonstrates that the surrounding area is prime for economic development, and highlights the support that will be given by local community and political leaders.
Case Studies in Economic Impact Studies & Analysis
Case Study: National Entrepreneur Center
The National Entrepreneur Center (NEC) in Orlando, FL was founded in 2003 as a way to bridge the gap between entrepreneurs and the organizations that provide entrepreneurial services. While the NEC does not offer services to entrepreneurs or small businesses, it facilitates the organizations that do.
Case Study: University of Texas Athletics
Texas Athletics is a major economic contributor to Austin and the state of Texas. Texas Athletics manages 20 intercollegiate sports teams, approximately 200 home events per year, and more than 500 student-athletes. The department employs approximately 350 people with a median salary of $53,864.
AngelouEconomics helped me define New Mexico’s industry clusters but then went many steps further with a marketing plan, contact lists and assistance is setting up strategic meetings. All in all, an impressive effort. AngelouEconomics is a well-rounded firm that excels in strategic development ranging from marketing plans and cluster analyses to economic impact reports for recruitment.
President/CEO Tampa Hillsborough Economic Development Corporation
Former Cabinet Secretary of Economic Development, State of New Mexico