In 2009, AngelouEconomics was hired to develop an economic development and marketing strategy for the City of Andrews, Texas. Andrews, a city with strong West Texas tradition, hired AE looking to generate brand awareness for the community. This project included a vast array of consulting services, including market and cluster industry analysis, branding and marketing strategies, and recommendations to support development efforts.
AE worked closely with the Andrews Industrial Foundation, the nominated steering committee, and other community leaders during a six-month timeframe to create a powerful brand to improve the city’s positioning. Through focus group studies and interviews, AE obtained valuable information that helped form the new brand.
Since completing this plan, the Foundation has adopted our final recommendations to activate economic development. They have received an overwhelming interest from individuals, businesses, and regional press. The city plans to develop a new Website to stimulate awareness.