TED Talks In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
http://www.ted.com/talks/lang/en/alexis_ohanian_how_to_make_a_splash_in_social_media.html