Startup Bookrenter has rebranded itself as Rafter, a content platform company for colleges and universities. The company started out as an online book rental service competing with the likes of Chegg but now offers a cloud-based platform for college administrators, professors and students to access and manage digital and physical content.
http://www.forbes.com/sites/tomiogeron/2012/02/28/bookrenter-becomes-rafter-a-content-platform-for-colleges/
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