The Foreign Investors’ United States Location Strategy Perspective

A wide variety of characteristics and interests influence the FDI decisions of global enterprises, including changing market strategy, competitive position, company culture, geographic location, C-suite perspective and more. Location-related objectives most often aim to gain access to something a company’s current locations lack, such as talent, customers, technology or logistical advantage, or to consolidate or rationalize multiple operations. Cost reduction is important, but usually treated as a tradeoff against quality concerns. This article notes that the U.S. (and regions) can attract more FDI through product development (talent, technology, innovation, education, and supporting infrastructure), relative competitive positioning; marketing; and activities that harmonize and leverage trade and investment activities.
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